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Conversation to Conversion: The New PR [Infographic]

by Sky Sister Studio. Average Reading Time: less than a minute.

Small business owners often have extremely limited budgets – so shouldn’t they stop traditional print advertising (at least for a period of time) and instead invest in a structured publicity campaign? For example, a few words mentioned in a magazine are worth a lot more than any paid advertising – as they are a much better way to gain people’s trust. So how does an emerging PR powerhouse convey that to potential clients? In addition to their awesome track record, WhitPR is using  this visual aid presentation piece to bring home the main points. We wanted the infographic to make one major statement: invest and the results will speak for themselves!

(click the image for larger version)