Information design and data visualization come in many forms. “Infographics” have been around for decades under various names – but are experiencing a resurgence in popularity. Why? Dare I say they are a more enjoyable means of consuming information? (I do!) After all, why read information…when you can see information?
Infographics are a unique way to share, speak, and prove your messages. Launching an infographic – especially one that is well-designed, as well as unique and relevant to your target audience – can say a lot about your company, presentation, or proposal. Integrating infographics into your presentation plan can enhance your ability to distinguish your data from the rest.
Infographics can help establish a company as a thought leader. Established data can be displayed in a new way, or it can be used to build an argument. If you can visualize complex information that is relevant to the concerns and interests of your target audience, you can build trust among your subscribers and create clout for your product.
What goes into a good infographic?
This visual presentation needs a catchy, well-defined title. The viewers should instantly know what it’s about and what it means.
Intentional Color Scheme
If you have brand colors, they should be tastefully integrated into the infographic. Otherwise, decide on a relevant color scheme.
Infographics turn large or dense amounts of information into a story that is easier to understand than the original raw information.
Creative, Interesting Visual Choices
Presenting compelling and interesting visuals are the goal. Infographics have elements that convey information in a clear and sometimes emotional manner.
Leave your audience with key takeaways and build awareness through the approach of education.